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Juicebox vape12/22/2023 The government’s shot across the bow is the latest bad PR for the vaping industry. While no deaths have been reported, experts say that downing a small amount of liquid nicotine could cause cardiac arrest, respiratory failure, seizure, or coma. USA Today recently reported more than 8,200 instances of children under six being exposed to liquid nicotine and e-cigarettes between January 2012 and April of last year. “These packages were designed to look exactly like a children’s fruit juice product,” says tobacco control researcher Michael Siegel, a School of Public Health professor of community health sciences, whose expertise includes advertising’s effects on sales of conventional cigarettes. The government recently sent warning letters to a baker’s dozen of vaping product manufacturers and sellers, charging them to cease and desist this kind of packaging. Other products, like One Mad Hit Juice Box and Vape Heads Sour Smurf Sauce, look like candy or juice. One brand, the Twirly Pop, even comes with a lollipop. Federal regulators have accused the vaping industry of tweaking the tactic, charging that they’re peddling liquid nicotine in packages that resemble kids’ juice boxes, which has led to children chugging the drug. An old skit on Saturday Night Live featured a toymaker cheerfully selling dangerous products like “Johnny Switchblade Adventure Punk” (with tiny knives popping out of the doll).
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